Project Details:

Surf ATL is a surf park development located near Atlanta Georgia. 


The Brief:

Select Contracts was engaged to perform a Market Study, provide recommendations for suitable components to include in the development, and produce a financial plan for the surf park.


How Did We Help:

The market study that we produced indicated strong market potential for this development and our services equipped Surf ATL with valuable tools for its development and success.


Our Approach:

The market study delved into key aspects such as site analysis, demographic analysis, visitor market analysis, competitor analysis, and market penetration. This market study formed the basis for creating a component matrix with the best mix of facilities for the identified market demographics. We then developed a preliminary ten-year financial plan, encompassing development expenditure, operating budgets, revenue plans, cash flows, and an economic impact summary.


The Result:

Our work yielded a strong market study, component matrix, and financial plan that together provided a strong foundation for the Surf ATL project. These deliverables offered a clear roadmap for the project.