Surf ATL is a surf park development located near Atlanta Georgia.
Select Contracts was engaged to perform a Market Study, provide recommendations for suitable components to include in the development, and produce a financial plan for the surf park.
How Did We Help:
The market study that we produced indicated strong market potential for this development and our services equipped Surf ATL with valuable tools for its development and success.
The market study delved into key aspects such as site analysis, demographic analysis, visitor market analysis, competitor analysis, and market penetration. This market study formed the basis for creating a component matrix with the best mix of facilities for the identified market demographics. We then developed a preliminary ten-year financial plan, encompassing development expenditure, operating budgets, revenue plans, cash flows, and an economic impact summary.
Our work yielded a strong market study, component matrix, and financial plan that together provided a strong foundation for the Surf ATL project. These deliverables offered a clear roadmap for the project.